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The application forms must be completed by all advertisers in order to provide initial information about the
persons conducting the business, the products which will be advertised, how they will be fulfilled,
plus financial details of the advertiser and, if appropriate, details of the advertising agency which will
place advertisements on the advertisers behalf.
Form 1 
The principal form. This should be accompanied by:
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draft advertisement copy (finished artwork not required) |
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media schedule |
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full set of accounts. |
Form 2
The formal contract between the advertiser and the Scheme and the publishers of National Newspapers
(which are Associate Members of the Scheme), in which the advertiser undertakes to conform with the terms and conditions of membership
which are outlined on the form. This should be accompanied by:
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SHOPS fees.
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These are calculated on the advertiser's planned media schedule in the
national newspapers during the 12 month period from acceptance into the SHOPS scheme.
As consumer purchases increase in line with advertising exposure so SHOPS fees increase in order to reflect the risk to SHOPS funds.
So SHOPS monitors the sizes, positions, colour, etc of all payment-with-order advertisements that appear and, by reference to published ratecards, estimates the units of advertising exposure on which the required fees are based.
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Advertising Exposure during Membership Year
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Required
Fee
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0 - 10,000 units |
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£200
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10,001 - 30,000 units |
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£400
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30,001 - 60,000 units |
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£740
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60,001 - 100,000 units |
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£1,300
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100,001 - 300,000 units |
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£2,250
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300,001 - 500,000 units |
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£3,350
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500,001 - 1,000,000 units |
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£5,500
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1,000,001 - 2,000,000 units |
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£6,000
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2,000,001 - 3,000,000 units |
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£6,500
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3,000,001 - 4,000,000 units |
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£7,000
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4,000,001
- 5,000,000 units |
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£7,500
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| 5,000,001 units and
above |
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£8,000
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During 2010 SHOPS is offering a promotional rebate to offset fees for advertisers who meet the specification requirements for displaying the SHOPS sign in their advertisements. Please phone SHOPS for further details. (01628 641930)
Form 3
Required where an advertising agency places advertisements on your behalf. This should be the media buying agency
rather than the creative agency where more than one agency is employed by the advertiser. Note
that Form 1 needs to be counter-signed by the agency along with Form 3.
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